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DIY Kitchens review
Online retailer DIY Kitchens claims to supply kitchens at lower prices than other major retailers by cutting out the cost of showrooms.
While getting a good price is important, you also need to know that your new kitchen will stand up to the daily rigours of life.
That's why we put DIY Kitchens through our tough lab tests. We also survey Which? members to see how happy they were with their purchase from DIY Kitchens, and we check how easy it is to install it yourself.
We've assessed the Innova kitchen units in the lab. This is a ready assembled unit, not a flatpack. Read on to find out how it scored.
To see how DIY Kitchens compares with Howdens and Ikea, visit our guide to the best kitchen brands
DIY Kitchens overall score
Our overall scores combine expert lab assessment results and customer survey data from real owners.
Log in now or join Which? to reveal the results for DIY Kitchens.
| Range | Overall score | Lab score | Customer score | Customer service | Durability | Visit |
|---|---|---|---|---|---|---|
| Innova | DIY Kitchens Innova |
Table notes: The overall score is based on the lab assessment of the units (60% weighting) and feedback from our customer survey (40% weighting), which incorporates the customer score, plus ratings for the level of customer service and how well the kitchen lasted. The customer survey was conducted online in February 2023 among 4,253 Which? members who have bought a new kitchen in the past 10 years. DIY Kitchens sample size: 96.
We tested 19 kitchen ranges from various brands, giving them an overall score based on their performance in the lab and customer ratings.
The best kitchen we assessed achieved an overall score of 81%. Our five best kitchen suppliers all scored over 75%.
At the bottom end of the table, our lowest-scoring kitchen earned 59%. In fact, eight kitchens from four brands all got scores of less than 70%.
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DIY Kitchens lab test score
Our expert lab tests are specially designed to test how kitchens will stand up to everyday use.
Log in now or join Which? to reveal the results.
| Range | Lab score | Quality of units | Loading shelves | Drawers and runners | Hinges |
|---|---|---|---|---|---|
| Innova |
Table notes: Lab assessment scores are calculated based on a kitchen’s performance in 19 tests across four key areas - quality of units, loading shelves, drawers and runners and hinges. Ratings are combined to create an overall assessment score.
Our lab scores ranged from 89% to just 54% – one kitchen failed our hinges test.
Find out how we test kitchens in our lab
DIY Kitchens customer score
We spoke to DIY Kitchens owners to find out how they rate their kitchen.
Log in now or join Which? to find out what DIY Kitchens customers told us.
| Customer survey category | Scores and ratings |
|---|---|
| Customer score | |
| Customer service | |
| Quality of cupboards, doors, drawers and worktops | |
| Quality of finish | |
| How well cupboards, doors, drawers and worktops lasted | |
| Value for money |
Table notes: Customer score is a combined score based on customer ratings of satisfaction with their kitchen and likelihood of recommending to a friend. The customer survey was conducted online in February 2023 among 4,253 Which? members who have bought a new kitchen in the past 10 years. DIY Kitchens sample size: 96.
The top overall scorer achieved an outstanding score of 86% in our customer survey.
At the other end of the table, some of the brands we assessed scored less than 65% overall – including some two-star ratings.
Our reader survey also revealed the 7 things people regret most about their kitchen design
DIY Kitchens installation
There are two ways to install your kitchen from DIY Kitchens: doing it yourself or finding your own fitter.
Fitting DIY Kitchens units yourself
DIY Kitchen’s Innova units come pre-built, so you won't need to construct them.
However, you need to install them into your home. You can do this yourself – our labs tested and rated the ease of this process.
Log in now or join Which? to find out how easy it is to fit DIY Kitchens units yourself.
Does DIY Kitchens install kitchens?
No, DIY Kitchens doesn't offer installation services, so you'll have to find your own installer.
Use Which? Trusted Traders to find reliable kitchen fitters near you.
DIY Kitchens installation cost
To find out how much the average kitchen installation costs in 2025, we consulted the Building Cost Information Service (BCIS) database.
They told us that the total cost of labour should be 20-30% of your total spend.
Log in now to or join Which? find out how much you can expect to spend on labour when renovating your kitchen
We recommend that you always get at least three quotes from different traders before you start any job, and get a fixed price contract if possible (this means the prices can not go up expect in pre-agreed circumstances).
Which? members can see a full breakdown of how much a new kitchen costs in 2025, including for labour, kitchen islands and worktops
DIY Kitchens cost
To find out how much you can expect to spend on an kitchen from DIY Kitchens, we contacted them for an estimate.
The below prices are for a model eight unit kitchen, without any additional accessories (eg, worktop, sink, taps or appliances). The Cento is their cheapest range in the Innova kitchen.
| Kitchen | Cheapest range | Prices from |
|---|---|---|
| Innova | Cento in Heron Grey | £1,374.06 |
Table notes: These prices include: 60cm sink base unit, 60cm 3-drawer base unit, 60cm oven base unit, 80cm base unit, 2x 60cm wall units, 80cm wall unit, 60cm larder unit (double height - 200cm), plus handles, plinths and unit legs. Prices include VAT. Data is correct as of May 2024. Please note that these prices are designed to give you a rough idea of the minimum you would need to spend to get a kitchen from DIY Kitchens, not how much your final kitchen will cost. These prices are subject to change, and do not include any sales discounts.
Victoria Purcell, Which? Home content editor
'DIY Kitchens says it can offer cheaper kitchens than its competitors because it doesn't have showrooms. Customers seem to agree – it's one of only two companies to achieve five stars for value for money in our survey. According to our pricing analysis, it is also one of the cheaper brands available. Remember that the brand also has a Best Buy, making their affordable prices even more impressive.'
See our kitchen planning ideas for a step-by-step guide on creating your ideal layout
DIY Kitchens pros and cons
Log in now to or join Which? to see the pros and cons of DIY Kitchens.
Updating your appliances as well? See our best kitchen appliances, a round-up including the best and worst cookers, fridges and more
How to buy from DIY Kitchens
Unless you visit the showroom in West Yorkshire, you will need to purchase your kitchen from the DIY Kitchens website.
You will need to choose your kitchen range and colour, configure your units, and organise your own installation.
When you add items to your shopping basket, you will be assigned an ID number so you can access your basket from any computer.
DIY Kitchens also offers online design support 7 days per week from 8am to 6pm.
DIY Kitchens styles
DIY Kitchens' Innova units come in 35 styles, including traditional, modern and shaker.
The carcass comes in seven different colours, and there are 216 different door style/colour configurations to choose from. Some ranges are available in bespoke colours.
DIY Kitchens design services
No, but it does have an online planning tool. You can also send the company a plan or quote you have from elsewhere, and DIY Kitchens will give you a revised quote based on one of its own kitchens.
You can also visit the showroom in West Yorkshire, but you'll need to book in advance. Otherwise you can order door samples and tour its virtual showroom. It delivers to the UK mainland only.
DIY Kitchens unit sizes
DIY Kitchens come in standard sizes, including 570mm, 720mm, and 900mm heights and 500mm and 600m widths. You can increase or decrease the depth of the units when ordering.
DIY Kitchens guarantee
All DIY Kitchens units have a 25-year guarantee, with the exception of the Innova doors, which come with a five-year guarantee.
This guarantee excludes appliances, sinks, taps and worktops; the guarantees for these items depend on their manufacturer.
Find out more at DIY Kitchens.com
Looking for an independent kitchen specialist? Use Which? Trusted Traders to find a reliable kitchen designer, fitter or refurbishment professional near you:
This article uses insights from the Which? Connect panel, collected from research activities with our members. Find out how to get involved