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Best stocks and shares Isas 2025

The top-rated stocks and shares Isas, including our Which? Recommended Providers
Josh WilsonSenior data journalist

Why you can trust our stocks and shares Isas reviews

Real investors

We surveyed 3,697 Isa holders who use 'do-it-yourself' investment platforms, asking them to score their providers.

Low fees

To be named a Which? Recommended Provider, an Isa's fees can't be among the priciest 25% of Isas for a particular size of investment.

Please note: the content contained in this article is for information purposes only and does not constitute financial or investment advice.

Best stocks and shares Isas – our ranking

We heard from 5,129 experiences from 3,697 adults and compared 25 do-it-yourself stocks and shares Isas.  

(199)
79%
RECOMMENDED PROVIDER
(395)
78%
RECOMMENDED PROVIDER
great value
(52)
78%
great value
(70)
76%
76%
great value
(51)
76%
75%

Table note: We surveyed 3,697 investors – members of the Which? Connect panel and of the public – who gave 5,129 reviews of stocks and shares Isas in January 2025. The customer score is based on satisfaction with the brand and likelihood to recommend. Sample size of each brand/product is in brackets. A dash (-) means the sample size was too small to give a star rating.

Which? Recommended Providers

Our Which? Recommended Providers for 2025-26 are AJ Bell and InvestEngine.

AJ Bell

In our latest customer satisfaction survey, AJ Bell received a customer score of 78% for its stocks and shares Isa, putting it joint 2nd out of 25 providers.

AJ Bell is a full service platform with clear pricing that offers a broad range of investments across assets and sectors. Investment options include stocks, funds, and bonds. AJ Bell also supports ethical investing. It's regulated by the FCA, which means any investments you hold with it are protected under the Financial Services Compensation Scheme (FSCS). 

Its simpler platform, Dodl, has lower fees and fewer investment choices, which could make it a good choice for those who are happy with a streamlined investment choice.

InvestEngine

In our latest customer satisfaction survey, InvestEngine received a customer score of 78% for its stocks and shares Isa, putting it joint 2nd out of 25 providers.

As well as being a Which? Recommended Provider for 2025-26, InvestEngine is also a Great Value Provider thanks to its low fees.

The platform specialises in Exchange Traded Funds (ETFs), and offers commission‑free DIY investing, along with managed portfolios.

It picked up five-star ratings for value for money and for ease of use.

Great Value Isas

As well as Which? Recommended Providers, we also endorse the stocks and shares Isas that offer great value for money. These don't have to achieve the very highest scores in our survey, but they must receive good customer scores and come out cheapest in our analysis of fees.

To be eligible for our Great Value recommendation, platforms must be in our top three customer score bands and among the 25% least expensive in the asset categories they offer (any combination of funds, shares, or ETFs).

This year, InvestEngine, iWeb, NatWest, Royal Bank Invest from the Royal Bank of Scotland, and Vanguard are all Great Value. 

How to make the most of Isa rules

Megan Thomas, Which? investments writer, says:

Megan Thomas

‘The instinct to avoid transferring a stocks and shares Isa is understandable. It's a boring admin job, and in the worst cases platforms can take months to complete transfers. 

'But don't let this hold you back from trying other providers who might offer lower fees and better customer service.

'As of April this year, you're now able to both open and pay into more than one of the same type of Isa each year.

'This means you can try out new stocks and shares Isa providers without having to commit straight away to moving everything across.'

Stocks and shares Isas FAQs

If you want some professional help choosing and managing a stocks and shares Isa, take a look at our guide to finding a good financial adviser.

How we analyse stocks and shares Isas

Customer score

We surveyed 3,697 investors – members of the Which? Connect panel and of the public – who gave 5,129 reviews of Isas in January 2025.

Each platform must get at least 30 responses to receive a customer score, which is based on overall satisfaction and likelihood to recommend. 

We ask investors to rate their current platform for the quality of its customer communications, customer service, ease of use and information on investments. We also ask whether it meets their needs, represents value for money and whether they would recommend it to someone else.

We don't analyse the performance of investments listed by investment platforms, as different investors will opt for different investments.

Which? Recommended Providers

To be considered to be a Which? Recommended Provider (WRP), the platform needs to have a customer score of 70% or higher.

Companies that reach this score are excluded if they're among the top 25% of the most expensive platforms across our scenarios, based on our fees analysis. Platforms are not eligible for WRP status if they receive a two-star rating or lower in any of our categories.

We also apply statistical tests that place the platforms into ‘bands’; only the platforms in the highest band - the ones that really stand out - can be a WRP.

Great Value Isas

To be eligible for our Great Value recommendation, platforms must be in our top three customer score bands and among the 25% least expensive in the asset categories they offer (any combination of funds, shares, or ETFs).

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