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Best stocks and shares Isas 2025
The top-rated stocks and shares Isas, including our Which? Recommended Providers
Table note: We surveyed 3,697 investors – members of the Which? Connect panel and of the public – who gave 5,129 reviews of stocks and shares Isas in January 2025. The customer score is based on satisfaction with the brand and likelihood to recommend. Sample size of each brand/product is in brackets. A dash (-) means the sample size was too small to give a star rating.
In our latest customer satisfaction survey, AJ Bell received a customer score of 78% for its stocks and shares Isa, putting it joint 2nd out of 25 providers.
AJ Bell is a full service platform with clear pricing that offers a broad range of investments across assets and sectors. Investment options include stocks, funds, and bonds. AJ Bell also supports ethical investing. It's regulated by the FCA, which means any investments you hold with it are protected under the Financial Services Compensation Scheme (FSCS).
Its simpler platform, Dodl, has lower fees and fewer investment choices, which could make it a good choice for those who are happy with a streamlined investment choice.
In our latest customer satisfaction survey, InvestEngine received a customer score of 78% for its stocks and shares Isa, putting it joint 2nd out of 25 providers.
As well as being a Which? Recommended Provider for 2025-26, InvestEngine is also a Great Value Provider thanks to its low fees.
The platform specialises in Exchange Traded Funds (ETFs), and offers commission‑free DIY investing, along with managed portfolios.
It picked up five-star ratings for value for money and for ease of use.
As well as Which? Recommended Providers, we also endorse the stocks and shares Isas that offer great value for money. These don't have to achieve the very highest scores in our survey, but they must receive good customer scores and come out cheapest in our analysis of fees.
To be eligible for our Great Value recommendation, platforms must be in our top three customer score bands and among the 25% least expensive in the asset categories they offer (any combination of funds, shares, or ETFs).
‘The instinct to avoid transferring a stocks and shares Isa is understandable. It's a boring admin job, and in the worst cases platforms can take months to complete transfers.
'But don't let this hold you back from trying other providers who might offer lower fees and better customer service.
'As of April this year, you're now able to both open and pay into more than one of the same type of Isa each year.
'This means you can try out new stocks and shares Isa providers without having to commit straight away to moving everything across.'
All investing involves the risk of losing money - and any investment that claims returns are guaranteed is probably a scam.
However, all the stocks and shares Isas listed in this article are from providers regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS).
Your total Isa allowance for the 2023-24 tax year is £20,000. This limit applies across all types of Isa that you hold (including stocks and shares Isas, cash Isas, and innovative finance Isas). So if, for example, you pay £5,000 into a cash Isa, you can only pay up to £15,000 into a stocks and shares Isa within the same tax year.
Where and what you should invest in depends on the following factors:
Why you're investing - if you're saving up for a specific goal, you'll want to re-invest any income you receive into buying more investments ('accumulation units' in funds do this for you). If you're looking to draw income from investments, look for 'income units'.
Your risk appetite - how much money you're prepared to lose in a worst-case scenario, and how long you're investing for. Company share prices can go up and down rapidly, but over the long term give you higher returns than bonds.
Creating a diversified portfolio - having a range of assets, based in different regions and ideally held with different fund managers, will reduce the impact of market shocks.
Fund costs - if you're buying funds, check how much the fund manager charges. In general, actively-managed funds will cost more than passively-managed funds.
Once you've set yours up, it can be tempting to constantly check in on its performance, particularly given now many investment platforms offer mobile apps.
The danger with doing this is that you'll be drawn into tinkering with your portfolio.
If your original portfolio is set up on a sound basis, you should aim to leave it for the long term, with annual reviews being the sensible way to reassess and make sure your investments haven't strayed too far from your desired asset allocation, then rebalancing if necessary.
This is what a financial adviser would do for you, after all.
If you deal too often, you risk ending up with a list of random investments rather than a carefully considered portfolio.
A flexible stocks and shares Isa is one which allows you to withdraw money and return it within the same tax year without losing any of the tax-free benefits or using that year's allowance.
You do not need to subscribe specifically to a flexible Isa, but some platforms' stocks and shares Isas are flexible, and some aren't.
Of the providers covered in our survey, only Aviva, Barclays Smart Investor, Bestinvest, Charles Stanley Direct, Fidelity, Freetrade, InvestEngine, Monzo, and Vanguard offered flexible stocks and shares Isas.
Yes. Fill out a transfer form with your new investment platform and it will do the hard work for you.
Don't be tempted to sell and move the investments yourself, as they will lose their tax-free Isa status. To retain the tax-free status, you must use the official Isa transfer process.
Transferring can take a few weeks, leaving you unable to change your investments. If you've got significant holdings in particular firms, avoid switching immediately before those firms' financial results release dates.
A couple of platforms still charge exit fees if you transfer out, so make sure any move will save you money.
Yes: most cash Isa providers will allow you to transfer a stocks and shares Isa into a cash Isa.
Before you make a transfer, be aware that this involves your investments being sold and turned into cash. If you sell while prices are lower than usual (such as in a market downturn) this could mean you get less money than expected, or less than you originally invested.
Always let your cash Isa provider do the transfer, which may take several weeks.
If you withdraw the money yourself and re-deposit it, it'll lose its tax-free status.
Platforms like Freetrade and Moneybox offer investing in fractional shares in an Isa.
However, HMRC takes the view that this is not in line with tax regulations, so they may look to recover outstanding tax that would have been paid were the stock not held in an Isa.
A spokesperson for HMRC said they would first aim to claim tax back from the Isa manager (the platform) rather than the individual investor - but there is a risk you'll have to pay up later down the line.
However, the government announced in November 2023 that it wanted to allow certain fractional shares to be held in Isas and would consult on how to implement this.
You can, but it may not be the best approach as it will be in your name, not theirs. There is an equivalent to the stocks and shares Isa for children: the junior investment Isa.
This is a junior Isa that can hold shares, funds and other investments. It has three advantages over using a stocks and shares Isa to save for your children:
It won't affect your Isa allowance as junior Isas get a separate £9,000 annual allowance.
You don't have to worry about inheritance tax as the junior Isa is held in your child's name, though they can only access the money when they're 18.
They can be cheaper than stocks and shares Isas as some investment platforms offer them for free if you have a stocks and shares Isa.
If you want some professional help choosing and managing a stocks and shares Isa, take a look at our guide to finding a good financial adviser.
How we analyse stocks and shares Isas
Customer score
We surveyed 3,697 investors – members of the Which? Connect panel and of the public – who gave 5,129 reviews of Isas in January 2025.
Each platform must get at least 30 responses to receive a customer score, which is based on overall satisfaction and likelihood to recommend.
We ask investors to rate their current platform for the quality of its customer communications, customer service, ease of use and information on investments. We also ask whether it meets their needs, represents value for money and whether they would recommend it to someone else.
We don't analyse the performance of investments listed by investment platforms, as different investors will opt for different investments.
Which? Recommended Providers
To be considered to be a Which? Recommended Provider (WRP), the platform needs to have a customer score of 70% or higher.
Companies that reach this score are excluded if they're among the top 25% of the most expensive platforms across our scenarios, based on our fees analysis. Platforms are not eligible for WRP status if they receive a two-star rating or lower in any of our categories.
We also apply statistical tests that place the platforms into ‘bands’; only the platforms in the highest band - the ones that really stand out - can be a WRP.
Great Value Isas
To be eligible for our Great Value recommendation, platforms must be in our top three customer score bands and among the 25% least expensive in the asset categories they offer (any combination of funds, shares, or ETFs).
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