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See how much you could saveFrom today, mobile networks will no longer be allowed to use inflation or percentage-based increases to calculate mid-contract price rises for customers.
The new rules follow a Which? campaign to provide more certainty about the total price of a contract. Networks must now clearly state in pounds and pence how much a contract will increase across its duration, allowing customers to make an informed choice of provider, and more easily compare different deals.
However, while the big four (EE, O2, Three and Vodafone) are pressing ahead with price rises under the new rules, plenty of other networks offer fixed price commitments, or 30 day contracts you can leave easily if they increase. Read on to find out how much mobile network prices are increasing in 2025 and how you can avoid them.
See where your provider ranks in our guide to the best and worst mobile networks.
Our longstanding advice is to look beyond the largest networks to get the cheapest deals. This will continue to be true with the new rules as it’s the biggest networks that are continuing to use mid-contract price rises:
Provider | Sim-only price rise (per month) | Date new policy was introduced |
BT | £1.50 | 10 April 2024 |
EE | £1.50 (bundled contracts £4) | 10 April 2024 |
O2 | £1.80 | Existing and new customers moved by 9 January 2025 |
Tesco Mobile ¹ | Depends on contract price | 12 August 2024 |
Three ² | £1 - £1.50 | 8 September 2024 |
Vodafone | £1 (basic) £1.80 (standard) | 2 July 2024 |
¹ Tesco Mobile - non-Clubcard customers will face ‘proportional’ increases in pounds and pence, equivalent to 6% of contract cost
² Three - Sim only depending on data allowance: 4GB or less £1, 5GB to 99GB £1.25, 100GB or more £1.50 a month
Customers have often been with these networks for many years, being hit with wave after wave of price increases. If this is your situation, it’s worth looking around to see if you can save money with a different network.
Get a great deal on a mobile phone contract, or browse Sim-only deals starting from around just £5 a month
See how much you could saveIf you're a customer of one of these providers, bear in mind that the new pounds and pence price increases apply to those who started a new contract after the date the new policy was introduced, as detailed in the table above.
If your contract started before these dates, you will instead receive the previous type of inflation-based price increase, using the Consumer Price Index (CPI) inflation rate:
O2 customers should have all been migrated already, so will now be subject to the £1.80 price rise under the new rules.
Looking to cut your monthly costs? Read our 10 ways to save money on your mobile phone bill.
While price increases from networks may seem fairly small, ranging from £1 to £1.80 a month for Sim-only contracts, the impact may vary quite a lot between customers.
Only Three and Tesco Mobile differentiate between contract cost, where increases are more proportionate to the amount paid each month. Customers with other providers on cheaper, low data contracts will face the same price rise as those on unlimited data deals. It's therefore important to weigh the contract cost carefully against alternatives, as low-data deals in particular can be found extremely cheaply on rival networks.
And if you're an EE customer on a bundled contract (where the phone and Sim cost are bundled together) you'll pay £4 extra under the new increases, compared to £1.50 for those on 'split' contracts, where these are priced separately.
Frustrated by your bills increasing? Changing your mobile provider is easier than ever. Find out more in our guide on how to switch mobile provider.
The good news is that the mobile network market is as competitive as ever. There’s an array of smaller networks offering cheap deals and loads of data as they attempt to stand out, and many commit not raise their prices mid-contract:
Other providers don’t have price increases built into their contracts, but they also don’t have a price freeze as such. They will give you at least 30 days notice if prices are going up, and you can then switch to a different network without penalty:
Having an eSim instead of a physical Sim card could save you time and money, find out more in our guide to mobile phone eSims: what is an eSim and how does it work?
Before agreeing to a new contract, think about these questions to check you are getting what you need and not paying too much.
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