Sky announces new broadband and TV price rises: are you affected?

Sky has said it will raise prices on some of its broadband, phone and pay TV packages from April 1 2025, and that the average increase for customers will be 6.2%. 

The provider is one of the UK's biggest, so millions will be affected by these price hikes. Sky will be writing to affected customers to notify them of changes over the next few weeks.

Sky says its price increases will be lower than, or in line with, other broadband provider price increases coming into effect this year.

See how your provider fares in our guide to the best and worst broadband providers.

How are Sky's prices changing? 

The majority of Sky's broadband and pay TV customers will see the price of their current deal increase, with the exception of those on Sky's Broadband Basics social tariff who will not see a change to the amount they pay. 

Sky hasn't yet detailed how each of its services will be affected, or the specific price increases on a deal-by-deal basis, but has said the average increase will be 6.2%.

It will write to all affected customers to confirm how their bill will be changing. 

Can I leave my Sky contract if the price goes up?

Ofcom's rules state that if providers apply an unexpected price increase to their broadband, mobile phone or landline deals, they must then allow customers to leave their contract penalty-free. 

Sky is somewhat of an anomaly in the broadband market - it doesn't offer fixed prices like Hyperoptic, Utility Warehouse and Zen Internet, but it also doesn't write price increases into its contracts like its biggest competitors (BT, EE, Plusnet, TalkTalk, Virgin Media and Vodafone) do. It announces price rises each year, meaning many of those affected will then have the right to switch if they wish. However the situation is different for customers who only have a pay TV deal - they are not given the same right to exit without facing an early termination fee. 

Your letter from Sky will explain whether you have the right to exit your contract. If you do, you will have 30 days after being informed of the price rise to switch without being hit with an exit fee. If you're out of your contract with Sky, you're also free to ditch your deal and switch providers at any time. 

If you're within a fixed term contract and concerned about being able to pay a higher price, get in touch with Sky. It will take steps to help you with your bills - read more about the things providers can do to offer support for customers struggling with their broadband bills.

How to switch away from Sky

Use our broadband comparison service to explore new broadband deals available where you live. If you find it tricky choosing between different deals, our guide to the best and worst broadband providers 2025 reveals how customers of each provider rated different aspects of its service, including value for money, broadband speeds and customer service.

Check the whole cost of the contract when you sign up - several big providers put their prices up each year, you could easily end up paying significantly more than you sign up to. Some providers also discount the first few months of a deal, too – that can bring costs down but it can also make deals seem more attractive than they really are.

When you're ready to switch, you'll only have to contact your new provider, thanks to the introduction of One Touch Switch last year 

How to haggle with Sky

If you're happy with the service you get from Sky and you've been given the right to switch, it's worth seeing these price rises as an opportunity to haggle. It might sound daunting to some, but, like most providers, Sky both expects and invites haggling.

The process is as simple as getting in touch with your provider and asking what it can offer. While you have the best leverage if you're out of contract or have the right to exit penalty-free, Sky may be willing to offer deals to other customers affected by prices rises, particularly if you subscribe to several services.

For a step-by-step guide on how to do it, read our tips on how to haggle for the best broadband deal.

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