Which? comments ahead of the Boxing Day sales

Harry Rose, Which? Magazine Editor, said:

“It can be tricky to tell the genuine bargains from the dud deals in the Boxing Day sales but luckily, there are some steps you can take to keep costs down and make sure you don’t spend more than you need to. 

“Take time to identify the products you really want and check that the ‘deal’ you’re seeing represents a genuine saving by using a price comparison site to check pricing history. That way, you can be confident that you’ll emerge from the sales with quality products that will last for years to come – and all for a bargain price.”

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Notes to editors 

Consumers can find Which?'s picks for the Boxing Day sales here. 

Our deals round-up only features products we’ve rigorously tested in our labs – we never recommend ‘deals’ on duds. Our tests are objective and reflect how things are used in real life, so you can trust the accuracy of our reviews.